Google Analytics 2.0

ISBN13: 9780470175019 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionSite statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what’s new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use custom Read More

Google’s PageRank and Beyond: The Science of Search Engine Rankings

Product DescriptionWhy doesn’t your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google’s PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science r Read More

Google’s PageRank and Beyond: The Science of Search Engine Rankings

Product DescriptionWhy doesn’t your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google’s PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science r Read More

Google’s PageRank and Beyond: The Science of Search Engine Rankings

Product DescriptionWhy doesn’t your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google’s PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science r Read More

Programming Google App Engine: Build and Run Scalable Web Apps on Google’s Infrastructure

ISBN13: 9780596522728 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description As one of today’s cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you’ll get expert practical guidance that will he Read More

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

ISBN13: 9780470499313 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionStop pushing your message out and start pulling your customers in Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now inc Read More