The Online Marketing Inside Out
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I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books….I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR’s, blogs, SEO basics, etc, than this is the book for you.
Rating: 1 / 5
//Online Marketing Inside Out// is an easy-to-follow guide that teaches the principles of building a profitable online business. Authored by SitePoint’s own Marketing Manager, Shayne Tilley, and Brandon Eley, founder of online shoe retailer, [...] and Interactive Director for Kelsey Advertising and Design, this book combines the insights of two people who are pushing the boundaries of online marketing every day.
In this book you’ll find information on: 21st century public relations and media, turning page views into profit, search engine optimization, social media, email marketing, affiliate marketing, and online advertising. The book concludes with a chapter on how to pull it all together in a powerful marketing plan. All in all, //Online Marketing Inside Out// is an invaluable resource for anyone wanting to market products or services on the web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, and contextual advertising.
“If you’ve ever Googled `online marketing’ and found the amount of information overwhelming, or been unsure which guru to trust with their ground-breaking, new marketing method, then you’re not alone. We created this book for you; everything you need to know is in one place, step by step, that anyone can follow,” explained co-author Shayne Tilley. “We understand that when you’re a small business or solo entrepreneur, you’re unable to afford hiring a marketing team or PR consultant. With this book, you can do it yourself and start building your online business today.”
Reviewed by
Dominique James
Rating: 4 / 5
Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc.
While this isn’t an exhaustive tome, it’s worth every penny (actually, quite a bit more). Although I’ve used some of the tactics they discuss before, they taught me things I didn’t know and reminded me of things I should be doing to maximize my marketing efforts.
Great book! Highly recommended!
Rating: 5 / 5
Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you’re a one-man band or prefer to have different members of your team study the sections that apply to them most directly, this book is well worth it.
He is covering so many topics with so many moving parts that each segment is a bit higher level than the “Dummies” books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know “best practices” and where the resources are, you’ll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.
Rating: 5 / 5
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don’t have to be a marketer to understand this book. It’s meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!
It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?
The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.
Rating: 5 / 5